Why all great content starts at the end of your comfort zone

So, for 25 years I’ve been the person behind the camera.

When I first started as a work experience girl for a film production company back in the 80’s (yes, I was just an infant!), I carried cue cards and made sure lighting cables were well and truly gaffer-taped.

As production manager for large documentary projects, I learned how to juggle the commercial realities of co-ordinating large crews and budgets, whilst simultaneously meeting the creative vision of the producers and directors.

Then as a producer I was the one calling the shots on TV commercials, radio commercials and corporate & promotional videos. Casting. Script. Locations. Final edit. I was ultimately responsible for them all… so what ended up on screen felt like it had my blood, sweat and tears in it, but I never crossed the line and stepped in front of the camera.

Even as a marketing and content strategist, working with some of the best speakers, authors and thought leaders on the planet, I was the one writing the scripts, giving the pep talks, making the critiques and suggesting tweaks to presentation skills while they stepped on stage or on set.

But not today.

After all these years behind the scenes, today I finally stepped in front of the camera.

And it was scary, exhilarating and… kind of fun!

Did I hit it out of the park first go? Probably not.

Was I freaking out, feeling like I was being pushed to the edge of my comfort zone? Definitely yes!

But I started.

And I can tell it’s the start of something!

And anyway, starting is always the hard part. So at least that’s out of the way now!

Reflecting on today, I was reminded of something I’ve seen time and time again with my clients (and now myself)…

All the really great content and the really big leaps in your messaging and your business start at the end of your comfort zone.

So, if you’re doing something the same old way as you’ve always done it – what would happen if you shook things up a bit?

Started that podcast? Launched that video course? Pressed “publish” on that first blog post?

Your audience wants to hear what you’ve got to say.

And perhaps the best things you’ve got to say to them are out there… just at the edge of your comfort zone.



  • Suzi

    Reply Reply October 6, 2014

    Hey Michelle, Congratulations. I know how daunting this must have been and I’m so excited for you. I can’t wait to see what you’ve created – sure. But mostly I’m excited that so many are going to be able to share from your experience, your mentorship, you masterfulness (and of course your humour!!) because you’ve been willing to get uncomfortable. I hate being uncomfortable. Hate. Hate. But I know that every time I’ve grown it has been through a period of discomfort. Happy for you. Thrilled. Much love, Suzi

    • admin michelle

      Reply Reply October 6, 2014

      Thanks Suzi! And, one thing I didn’t write about, (but maybe I will in another post now that I’ve thought of it!) is how there is often a person or a group who call us out into that field of discomfort because they are asking for something more from us. And I want to acknowledge you for that (ha ha – thanks a lot for making me feel so uncomfortable – doesn’t sound like much of a compliment, but it really is – maybe the best kind) x Thank you.

  • Alison Pate

    Reply Reply October 6, 2014

    WOW…congratulations Michelle!
    Well done and thank you for pushing through both for your growth and to inspire others to do so too. xo

    • michelle

      Reply Reply October 6, 2014

      Thanks Alison 🙂 I know you’ve been spending some time at the end of your comfort zone too. Looking forward to the wonderful things that will come from that also. x

  • Julie Cairns

    Reply Reply October 6, 2014

    Yay! I’m sure you were brilliant… you come at it from giving value and being of service and that speaks louder than anything.

    • michelle

      Reply Reply October 6, 2014

      Thanks Julie – it was both harder and easier than I thought 🙂 Still a way to go but it feels good to have begun.

  • Inga

    Reply Reply October 7, 2014

    I’m sure you were brilliant too. And funny. Cant wait to see. I can totally relate.
    Let me set the stage for a speaker, let me fill a room, let me welcome guests to events as though they are in my own home.. but ‘mic me up’ and I turn into a complete moron. Every little 2 minute-ish video clip I’ve ever been on, (and I mean EVERY. SINGLE. ONE) takes at least 5 – and then some – takes to get right.

    Uncomfortable? You bet.. but with help and support from excellent people, I’m (normally) really proud of the result. You will be too. Go YOU! xx

    • michelle

      Reply Reply October 7, 2014

      Hey Inga, thanks for the encouragement! (can do with it right now!) – and isn’t it funny how our perception of ourselves is so different from others – whenever I see you present you just look like a natural to me 🙂 xx

  • Karen Corban

    Reply Reply October 9, 2014

    Hey Michelle,

    So thrilled for you and big congrats on breaking through your comfort zone. It’s so wonderful that you get to share your gifts with the world and are willing to be seen. A wise mentor once said to me “think of what you are doing for others focus on sharing your message and speak from the heart”. Well, I am certain people will love what you have to share”. Remember to celebrate this achievement and experience.

    • michelle

      Reply Reply October 9, 2014

      Thanks, Karen 🙂 I appreciate your message. The hardest part of breaking through always seems to be “the beginning” – I remember it used to be like that when I swam in the ocean every day, all year round. In the middle of winter it was so hard to get out of bed and the water was so cold it hurt, but after just a few minutes, the exhilaration was amazing and I was always glad I’d begun. Finding the same with this… at first, I found it really confronting and challenging and now I want to do more! And so true what you say about connecting with who you are helping – it made all the difference for me when I just became focussed on who and how I could help. Here we go down the rabbit hole 🙂

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