Consistency Builds Trust

Consistency builds trust. Maybe you’ve got a friend who can’t be relied on to meet their commitments. Or you have a supplier who sometimes makes their deadlines and others times misses them. Or perhaps at some point you’ve subscribed to a service that promised a weekly delivery but it often slipped out to 10 days or…

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[PODCAST] How to Boost Engagement with User-Generated Content

  Listen to this Episode Here Subscribe: iTunes | Android | RSS   User-Generated content is on the rise – smart content marketers are finding huge benefits in opening up their content generation to their communities – whether it’s photos, videos, case studies, comments, ratings and reviews, blog posts, guest curation or more… content created by your tribe often gets…

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25 Years…

LinkedIn just reminded me it is 25 years this month since starting my own marketing business… obviously, I was 7 when I started 🙂 Wow, time flies when you are having fun. Just took a moment to reflect – so many incredible highs, a few gut-wrenching lows, lots of lessons learned… but the thing that…

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Overcoming “Imposter Syndrome” When Things Go Wrong…

  I just had a particularly weird and challenging experience with a client. It’s the first REALLY difficult experience in 20 years. I guess that makes me lucky. I usually LOVE the people and projects I work on and have been truly blessed to work with some incredible entrepreneurs, speakers, authors and thought leaders to create…

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Giggles Loudly (Whenever They Say Email Marketing Is Dead)

  I subscribe to a LOT of people’s lists. Many of them online marketers. And I always have a good giggle when one of them brings out that old “Email is Dead” chestnut. Tee hee. Here’s some interesting info… 183 billion (with a B!) emails sent daily 95% of online consumers use email 57% of internet…

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Why all great content starts at the end of your comfort zone

So, for 25 years I’ve been the person behind the camera. When I first started as a work experience girl for a film production company back in the 80’s (yes, I was just an infant!), I carried cue cards and made sure lighting cables were well and truly gaffer-taped. As production manager for large documentary…

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3 Ways Post It Notes Can Help You Create Content

I love Post It Notes. There, I said it. And it’s not just because I have a penchant for stationery (although that is also true). I find they are such a great way to organise my thinking. Here are 5 Ways I Use Post Its To Create Content 1. Mapping out content structure This works whether you are…

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And so it begins (strike that) continues…

I was going to call this post “And so it begins” to mark my first blog post coming out from “behind the scenes” marketing other speakers, authors, coaches, consultants, products, brands etc etc for the past 25 years. But I realise this journey of mine into this new adventure I call “We Are Content” is…

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